The Google search results page (SERPs) is getting more and more complex, and for this reason it is important your business stands out in as many ways as possible.
Outlined below are four ways your business can stand out on the search results page.
1. Install Google Search Console on your website
Installing Search Console helps you measure your site's search traffic and performance, fix issues and make your site shine in Google Search results. For more information please go to Google Search Console.
Depending how technical you are, you may need the assistance of your website developer to install Search Console.
2. Show gold stars under your page listings
When you search on Google you may start to see gold stars appear below some search results, as shown below.
Until now this has been a complex thing to implement and very few web designers have been able to do it. However, AddStars is a new business that has made the process very simple to implement, especially if your website is built in WordPress, as AddStars have a plugin.
AddStars tells Google to find all the reviews you have on various platforms such as Google Business Profile, Facebook, Yell, Checkatrade and TrustATrader, and to display them as a total with yellow stars next to your web pages on its search listings.
3. Ensure your Google Business Profile is optimised
Where there is a Google Business Profile map pack (as shown below), almost 40% of people will click on one of the three businesses highlighted on the map.
4. Show a photo by using Product Schema
If you sell products (and services can also use the Product Schema), you can install the product schema on your website to help Google understand what you are selling. This enables you to add images that will show up in the search results, as shown below.
