Tips and advice
Useful advice for local businesses that want more enquiries.
Practical, step-by-step guides on Google Business Profile, reviews, websites, AI search, social media and following up enquiries. Written for business owners, with tips you can use today.
Online reviewsOnline reviews
Stars Aren't Everything. How to Get Google Reviews That Mention the Job and the Town So They Win You More Work
A 4.9 rating isn't always enough. Here's how to get Google reviews that describe the real job and the real town, within Google's rules and UK law, so they win you more calls.
25 October 2026
WebsitesWebsites
Do You Actually Own Your Website? 6 Things to Check So You're Never Locked Out of Your Own Enquiries
Could you get back into your website, email and Google listing if your web person vanished tomorrow? Six simple checks, with a ready-to-send email, so nobody can switch off your enquiries.
24 October 2026
Lead generationLead generation
Most of Your Work Comes From Word of Mouth? How to Make Sure Recommended Customers Actually Call You
Most of your work comes from recommendations? Here's what a recommended customer checks on Google before they call, and a 30-minute check to make sure they ring you, not someone else.
23 October 2026
Online reviewsOnline reviews
Got a Fake or Unfair Google Review? What to Do While Google Is Slow to Remove It
Got a fake or unfair Google review and Google is slow to remove it? Here's how to report it properly, reply calmly and keep the enquiries coming while you wait.
22 October 2026
WebsitesWebsites
7 Ways to Make Sure Customers Click Your Website in Google's AI Answers
Google is adding more website links to its AI answers and moving them higher. Here are seven practical ways to make sure the link customers click is yours.
21 October 2026
Google Business ProfileGoogle Business Profile
12 Google Business Profile Fixes That Bring in More Calls
A practical checklist for local business owners: twelve changes to your Google Business Profile that help you show up on Google Maps and turn more searchers into calls. Most take under ten minutes.
8 October 2026
Online reviewsOnline reviews
How to Get More Google Reviews Without Feeling Pushy
Most happy customers will leave a review if you ask at the right moment and make it easy. Exactly when to ask, what to say, and how to make it a habit, with word-for-word scripts.
1 October 2026
Online reviewsOnline reviews
How to Reply to Google Reviews (Even the Bad Ones) So They Win You More Work
Every future customer reads your replies. Word-for-word templates for five-star, short and negative Google reviews, what never to say, and what to do about reviews you think are fake.
24 September 2026
WebsitesWebsites
The 5-Second Test: Why Visitors Leave Your Website Without Calling, and 10 Fixes
If a visitor can't tell what you do, where you work and how to contact you within five seconds, they leave. A simple test you can do today and ten practical fixes that turn more visitors into enquiries.
16 September 2026
ContentContent
Turn Your Job Photos into New Enquiries: A Simple Photo Habit for Local Businesses
You already do great work every day. A simple photo habit turns it into proof that wins quotes, fills your Google Business Profile and gives you something to post. What to shoot, how, and where to use it.
8 September 2026
AI searchAI search
How to Get Your Business Recommended by ChatGPT, Google's AI and Other AI Tools
More customers now ask AI tools who to call. Eight practical steps that help ChatGPT, Google AI Overviews, Gemini and Copilot understand and recommend your local business, plus how to check where you stand.
1 September 2026
Lead generationLead generation
Stop Losing the Enquiries You Already Get: Answer Faster, Follow Up and Win More Quotes
Before you spend more on getting enquiries, make sure you're not losing the ones you already have. Practical fixes for missed calls, slow replies and quotes that go quiet, with ready-to-use scripts.
24 August 2026
Social mediaSocial media
What to Post on Social Media When You Run a Local Business: 30 Ideas That Bring in Work
Never stare at a blank post again. Thirty practical social media ideas for trades, cleaners and local businesses, which platforms are worth your time, and a simple weekly routine.
16 August 2026
Tracking and reportsTracking and reports
Is Your Marketing Working? The 6 Numbers Every Local Business Owner Should Check Each Month
Forget 20-page reports full of impressions. Six simple numbers tell you whether your website, Google Business Profile and marketing are bringing in work, and what to fix if they're not.
8 August 2026
Local SEOLocal SEO
How to Win More Work in Towns You Cover but Aren't Based In
Based in one town but want more work from the next one? Why Google Maps favours businesses nearby, and six practical ways to get found and chosen in the towns you want to grow into.
1 August 2026
AI searchAI search
ChatGPT Local Business Panel and What It Means for the Future of Local Search and Local SEO
How ChatGPT local business results are changing discovery for UK businesses, plus practical steps to help your company appear in AI-powered local search.
6 January 2026
Local SEOLocal SEO
Local Service Pages for Your Local Business
Local Search Engine Optimisation is one of the most powerful tools available to reach highly qualified prospects in your area.
3 January 2026
Lead generationLead generation
How to Generate Local Leads with Digital Marketing
Digital marketing lets you target your specific geographical area and reach potential customers within your vicinity.
21 December 2025
Paid adsPaid ads
Grow Your Business with Local Service Ads
Local Service Ads are a form of paid advertising from Google that connects local customers directly with local service providers.
18 December 2025
WebsitesWebsites
Exploring the Advantages and Disadvantages of Using WordPress, Wix and Squarespace
WordPress, Wix and Squarespace are three of the most popular website builders, each with its own benefits and drawbacks.
23 November 2025
Online reviewsOnline reviews
Earn Trust from Potential Customers with Gold Stars in SERPs
The first interaction a potential customer has with your business is often your listing in the search results, so it pays to make that listing as strong as possible.
9 May 2024
Schema markupSchema markup
The Ultimate Guide to Local Business Schema: What You Need to Know
Local Business Schema is structured data that helps Google understand your business, yet most web developers still do not install it.
15 April 2024
Local SEOLocal SEO
Four Ways to Stand Out on Google Search
The Google search results page keeps getting more complex, so here are four ways your business can stand out on it.
14 March 2024
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