Opposite are some of the more common questions we get asked about on-page Search Engine Optimisation.
If your question is not answered please feel free to contact us.
On-page search engine optimisation (SEO) is the name for the combination of content search engine optimisation and the technical backend to let the search engines know about the content of each page of your website.
SEO focuses on optimising each individual page on your website. This includes your content, but also includes meta-tags, titles, links and anchor text.
On-page SEO refers to elements you control on “backend” of each of your webpages. Examples of on-page SEO includes optimised content, headers (h1, h2, h3 tags), image optimisation, title tags, meta descriptions, structured data (e.g. local schema), and other elements to make each page relevant for the search engines.
By correctly optimising each page of your website you let the search engines know what each page is about which means you:
1. Rank higher in the Search Engine Results Pages (SERPs)
On-page SEO strategies that include creating unique high quality optimised content helps increase your ranking in the SERPs.
2. Improved Local Search
Correctly optimised webpages (using on-page SEO) is the good practice to obtain the best results in getting local visibility and reach.
The Local Business Schema is a form that is added to your website and outlines structured data for the search engines.
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