As a local business owner, you are incredibly busy. You know your trade. You are great at what you do. But you probably don’t know anything about digital marketing – why should you. That’s OK. We do.
Is This You?
- You’ve started your own business. Congratulations! You have plenty to deal with right now. You want to succeed, but marketing is definitely not in your skillset but you know you need to master it. That’s why we exist.
- You’ve been there and done that. When it comes to digital marketing. There are good and not-so-good businesses in your market segment. The same holds true for digital marketers. Some marketing professionals will sell you the moon without the knowledge to back it up. That’s why we exist.
- Marketing makes your head swim. What are Keywords, Search Engine Optimisation and Google Business Profile, anyway? How is it going to help your business get more enquiries? Just like we don’t have the talent to do your service, you probably don’t have the knowledge and understanding of digital marketing. That’s why we exist.
Wherever you are in this marketing journey, we will meet you there and help you take charge.
Gone are the days when you could rely on flyers, paid ads in the local papers or the local magazine put through your door. You know that. You know you have to build up your exposure online – this is where your potential customers are searching for your services. But you may have no idea how it works or even how local SEO marketing drives your rankings.
At Techy Business Services, we have it covered.
Overview
In the modern digital age, establishing a robust online presence is paramount for businesses seeking to connect with their target audience and achieve sustainable growth. One of the most powerful strategies to accomplish this goal is by consistently creating and adding localised, benefits-oriented pages to your company’s website.
By developing specific pages that showcase the services you provide in each town or region you serve, you enable potential customers in those areas to easily discover your business and understand how you can cater to their unique needs. This targeted approach to content creation significantly enhances the relevance of your website to local search queries, resulting in higher conversion rates from web visitors to loyal customers.
By crafting content that emphasises the tangible benefits and value your business delivers, you establish trust and credibility with your target audience. When potential customers clearly comprehend how your products or services solve their problems and enhance their lives, they are more likely to take action, leading to increased enquiries, sales, and referrals.
In the following proposal, we will outline a comprehensive digital marketing package designed to help your business harness the power of localised, benefits-focused content to drive growth and success in today’s competitive online landscape.
Keyword Research is The Foundation of Effective Digital Marketing
At the core of any successful digital marketing strategy lies thorough keyword research. This process involves identifying the precise terms and phrases that potential customers use when searching for businesses like yours on search engines. By understanding the language and intent behind these searches, you can optimise your digital assets, including website pages, Google Business Profile, blogs, and social media posts, to align with the most relevant and high impact keywords.
Our team will conduct research to develop a comprehensive list of local keyword ideas tailored to your business and industry. We will analyse monthly search volumes for keyword phrases related to your services and the local areas you serve, allowing us to pinpoint the terms with the highest demand and potential for driving targeted traffic to your website.
By focusing your digital content around these carefully selected keywords, you can ensure that your website and other online assets are optimised to rank well in search engine results pages (SERPs) for the most relevant and valuable search queries. This targeted approach will help you attract more qualified leads and potential customers who are actively seeking the services you provide in your local area.
Optimised Copy
Writing compelling and optimised copy is essential for effectively communicating the value of your products or services to potential customers. By strategically incorporating relevant keywords and focusing on the benefits that your offerings provide, you can create content that resonates with your target audience and drives them to take action.
Optimised copy is concise, persuasive, and speaks directly to the needs and interests of your ideal customers. Rather than simply listing features and specifications, it emphasises how your products or services will improve the lives of those who use them. By highlighting the tangible benefits and the positive impact that your solutions can have, you can capture the attention of potential customers and motivate them to engage with your brand.
Website Design
At the heart of your digital marketing strategy is a professional, branded website that showcases your business and services to potential customers. Our team of experienced web developers and designers will create a website tailored to your unique brand identity, incorporating your optimised copy and visually appealing images that you have taken.
To ensure that your website comprehensively addresses the needs and interests of your target audience, we will develop dedicated service pages for each of the specific offerings your business provides, wedding photography, events, business photography and any others. These pages will be strategically crafted to highlight the benefits and features of each service, making it easy for potential customers to understand how your solutions can improve their lives or businesses.
Local Service Pages
To maximise your online visibility and attract customers from each unique area your business serves, we will create dedicated 5 local service pages per month that highlight your most popular offerings for each town. These tailored, geographically-focused pages allow you to speak directly to the specific needs and interests of potential customers in each location, increasing the relevance of your website and improving conversion rates.
By consistently adding new local service pages to your website each month, you can effectively expand your online presence and reach new customers in every market you serve. This ongoing effort demonstrates your commitment to understanding and addressing the unique needs of each community, fostering long-lasting relationships and driving growth across all your service areas.
We will begin this process by creating local service pages for the following towns:
- Reigate
- Redhill
- Leatherhead
- Dorking
- Crawley
- Horsham
- Epsom etc.
Premium Local Service Pages
In addition to the standard local service pages, we will take your online presence to the next level by creating one premium local service page per month. These enhanced pages will provide a comprehensive overview of all the services your business offers in a specific town, serving as a one-stop-shop for potential customers seeking a wide range of solutions.
To further enhance the impact and engagement of these premium local service pages, we will create a video that brings the content to life, an example can be found here.
To maximise the reach and impact of your video content, we will set up and brand a dedicated YouTube channel for your business. This channel will serve as a hub for all your video content, allowing potential customers to easily discover and share your videos across various platforms. Do remember YouTube is the second biggest search engine.
Blogs
As part of our comprehensive digital marketing strategy, we will create and publish two optimised blog posts on your website each month. These blog posts will focus on less common but still important keywords related to your industry and services, helping to attract a wider audience and drive additional organic traffic to your site.
On-Page SEO
To ensure that your website ranks well in search engine results pages (SERPs) and attracts relevant, high-quality traffic, we will implement comprehensive onpage SEO techniques across your site’s most important pages, including the homepage, service pages, local service pages, and blog posts.
This includes:
- Optimising header tags (H1, H2, H3) to create a clear, hierarchical structure for your content and signal its relevance to search engines
- Ensuring that the primary keyword is strategically placed throughout the page content, including in the first paragraph, subheadings, and naturally within the body text
- Optimising images by compressing them for fast loading times. Improving page load speed
- Ensuring that the website is mobile-friendly and responsive across all devices to provide a seamless user experience and meet Google’s mobile first indexing requirements
Google Business Profile
To ensure that your business stands out in local search results and attracts more customers from your targeted service areas, we will provide comprehensive Google Business Profile optimisation and ongoing monthly management.
Our experienced team of local SEO experts will optimise your Google Business
Profile by:
- Verifying and claiming your business listing
- Updating and completing all relevant business information, including your
business name, address, phone number, website URL, hours of operation,
and service areas - Selecting the most appropriate business categories to ensure your profile
appears in relevant search results - Adding high-quality photos and videos that showcase your business,
services, and unique value proposition - Crafting a compelling business description that incorporates relevant
keywords and communicates your brand message effectively - Add your business to national and local online directories
Once your Google Business Profile is fully optimised, our team will provide ongoing monthly management to maintain and enhance your local online presence. This includes:
- Regularly creating and publishing engaging posts that highlight your services, promotions, events, and other relevant content to keep your profile active and attract potential customers
- Monitoring and responding to customer reviews in a timely and professional manner, addressing any concerns and expressing gratitude for positive feedback to build trust and credibility with your target audience
- Continually adding new, high-quality videos and photographs to your profile to keep your content fresh, engaging, and informative for potential customers
Hosting, Maintenance and Security
We provide reliable and secure hosting for both your website and email to ensure maximum uptime and protection. Our managed WordPress hosting includes automatic WordPress updates for core, plugins and themes to maintain compatibility and patch any vulnerabilities. Security updates help guard against hacks and exploits.
Additionally, your website will have an auto-renewing SSL certificate for HTTPS encryption on all connections. This verifies your site for visitors and secures transmitted data from interception. For resilience, daily website backups will be performed with a 30-day retention policy in case of issues.
Our experts actively monitor and optimise all our hosting infrastructure to ensure your website loads rapidly.
Competition in all business sectors is fierce. When your potential clients are searching for your services, where do they go first? Other than personal recommendations and word of mouth, they go to their favourite internet search engine (95% of the time Google). And this is where your business needs to appear, preferably showing up on the map (Google 3-Pack) and in the organic listings below. In essence, you need to show up as many times as possible on the first page when people search for your services in all the local towns you service.
Every element of your website, Google Business Profile, social media presence and online directories add additional authority to your business in the eyes of the search engines to help you rank better and better over time.
Just like you are an authority on what you do, Google ranks your website with a similar kind of authority. This is what digital marketing builds on. The Techy Business Services team of marketing professionals understands the importance of good digital marketing. We will help you create content and design your website to help boost your presence online.
Contact us at 01306 480440 today to learn more about our company and how we can help.
Learn More about Local Businesses SEO Marketing
How important is good internet marketing for a local business?
According to 2022 research by SEO Inc. 53% of traffic to a website resulted from organic search results with paid advertising delivering 15% of traffic.
It is also important to understand that almost 50% of all clicks will go to the top three listings on the search results page which is why just being on the first page of a search result is not enough.
Position 1 – 20.5%
Position 2 – 13.32%
Position 3 – 13.14%
And of course, if you can get in the Google 3-Pack and in the top three organic results you will get approximately 35% of ALL traffic as shown by Surrey Reptile Centre opposite.
Each month, as we rollout your digital strategy and every additional piece of information added to your company website, your web presence and brand gain strength. The right digital marketing strategies will drive conversions for years to come, exponentially and organically. And the golden prize is appearing on the top results page of a search so potential clients can reach out to your firm easily.
There is no silver bullet, it is all about ensuring the fundamentals are all in place such as:
- Competitor analysis – understanding why and how your competitors rank
- Correct optimised contenton your website
- All technical issues sorted e.g.quick load speed, correct schemas added to your website
- All related websites set-up e.g. YouTube, social media, online directories
And then it adding content to each channel on a monthly (preferably weekly) basis.
