Earn Trust from Potential Customers with Gold Stars in SERPs

In many cases, the very first interaction a potential customer will have with your business, will be viewing your listings in an organic search result (SERPs); it makes sense to view your listings as an extension of your site and do all you can to make your results as aesthetically pleasing and relevant to users as possible. After all, the better your results look, the more people will be inclined to click on your listing and visit your site.

What are SERPs/organic search results

Keyword research enables you to fully understand how many times certain words and phrases are used in the search engines each month.

Once you know all the most popular keywords people use to find your products and services you can then create dedicated pages and other digital resources such as blogs and social media posts optimised for these keywords.

Why is keyword research important?

When you do a search in Google, for example for “hair salon in Budleigh” the SERPs or organic results are list below the Google My Business map/ 3-pack as shown below.

More visibility in the search results

On the first page of organic results there are 10 listings; however, according to a recently published study 28.5% of people will click on the first listing[1] which means if you are not listed first, it is hard to get noticed.

However, if your business has integrated Google stars into their listing it is an effective attention-grabbing strategy on the search results page, as highlighted above by Summer and Lola with their 326 votes of 5 stars – it makes their business standout.

[1] https://www.searchenginejournal.com/google-first-page-clicks/

Key benefits of having Google review stars

In addition to raising your visibility in the SERPs, having a high number of votes with a rating value of close to 5 stars also helps:

Boost credibility and trustworthiness
Higher click-through rate (according to a CXL Institute study this can increase by up to 35%)
Better SEO performance

Higher ranking on local search

Where do the Google review stars come from?

Getting Google review stars under your organic search results is a specialist service that most web developers will not be able to integrate onto your search results.

When set up correctly the core star results are driven by the reviews on your Google My Business listing, but it is also possible to aggregate reviews from Facebook, CheckaTrade, Yell, Yelp and Trip Advisor.

As you can see opposite Summer and Lola, Budleigh have only 69 reviews on their Google My Business listing but 326 5 star votes on their SERPs

About Driving Local Sales

Driving Local Sales is a service owned and run by Techy Business Services Ltd.

Our local digital marketing solutions are tailored for businesses that sell locally within their community, helping them generate more enquiries and driving growth through proven strategies.

Phone: 01306 480440

Email: support@drivinglocalsales.co.uk